The book we have recommended the most in the last year is, by far, Profit Works. It’s all about creating effective incentive programs. Grant describes it as the best book on incentive plans he’s ever read. We’ve given away many copies and even hosted an online book study on it. Today, one of the authors – Alex Freytag – is on the podcast talking about the book – what prompted him to write it, the anatomy and psychology of an effective incentive program, and the results of plans that have been implemented using his system.

Listen below or click here to download.