“In Stretch Not Snap Alex has done a great job building on what Paton and I created in Get A Grip. This book is insightful and demystifies the journey from entitlement mentality to a rewarding workplace of ownership and engagement. It will help entrepreneurs develop employees who truly share their vision.”

“In Stretch Not Snap, Alex Freytag tells a compelling story using the characters from Get A Grip, the business fable Gino Wickman and I first published in 2012. He and our old friends at Swan Services tackle a common problem for entrepreneurial leaders – building a great culture full of highly motivated employees who want to help their company achieve its vision. You’ll laugh, you may cry (people can be frustrating) – and you’ll learn how to replace a “me first” mindset with a team of champions intent on winning together.”

“In Stretch Not Snap, Alex Freytag artfully weaves a tale in parable format that not only captivates the reader but also drives home an essential lesson for modern businesses: the power of financial literacy among employees. This book sheds light on the transformative impact of equipping team members with the tools they need to understand and shape a company's financial destiny. But it doesn’t stop there. This parable beautifully ties in the benefits of sharing the fruits of a company’s success with those who contributed to it: the employees. By illustrating the profound effects of profit-performance bonuses, Freytag offers a convincing case that when employees are educated, motivated, and rewarded in line with a company's success, the possibilities are boundless. Stretch Not Snap is aptly named, revealing that the right kind of pressure can forge stronger team bonds, cultivate mutual investment, and yield unprecedented results in the business world.”

“Stretch Not Snap speaks directly to my own experience in launching our company’s first ever No-Entitlement Incentive Plan®. When paired with the specific implementation steps discussed in Alex’s book, Profit Works, I have a really clear path forward. Launching an incentive plan can seem insurmountable, but Stretch Not Snap really helped ease my anxiety around launching our plan. I now see my own tension around launching our plan as Positive Tension!”

“I LOVE this book! In this engaging and well-told story, Stretch Not Snap outlines exactly what you need to do to go from having a culture of entitlement to one of ownership, productivity and increased profitability. A must-read for the committed business owner who wants to bring out the very best in their team and reap the rewards.”

"Stretch Not Snap describes an amazing and simple methodology to create incentive plans designed to truly drive team engagement, financial results and help entrepreneurial companies get everything they want from their business! I was drawn in by this fun and informative fable and look forward to how it will strengthen our team at EOS Worldwide!"

“This book addresses something all companies struggle with----designing incentive plans that work! Alex does a masterful job engaging the reader in an easy-reading fable, but one that offers real life solutions that will increase bottom line performance for any organization.”