Alex is the creator of ProfitWorks, a business coaching and training company focused on helping entrepreneurial leadership teams simplify, clarify, and achieve their vision. Since starting the company in 1996, he has helped hundreds of entrepreneurs get everything they want from their businesses and is recognized as an expert in the field of leadership team alignment, culture development, and employee engagement.
The product of an entrepreneurial household, Alex has spent much of his business experience focused on his passion for being a Hero to Entrepreneurs. As an Expert EOS ImplementerTM, former EOS® Community Leader, co-founder of the EOS Conference®, and author of Vision Works, Profit Works, and Stretch Not Snap, Alex is devoted to helping entrepreneurs get what they want out of their businesses and develop cultures of employees who think and act like owners.
Peter brings over 30 years of a unique blend of strategy consulting skills and in-the-trenches operating experience leading multi-functional teams from small start-ups to publicly traded companies. Prior to joining ProfitWorks, Peter previously served as COO for a small beverage brand and as General Manager for two large CPG companies.
With deep experience coaching entrepreneurial companies on how to design and launch simple, self-funded incentive plans supported by financial education and team engagement tools and exercises, his passion is driving for clarity, creating measurable goals for success, and teaching organizations on how “Profit Works” to align the organization to drive performance.
Outside of work Peter enjoys the outdoors around his home in the Bay Area and continues to hone his mad culinary skills.
